Web Business Tip: Use a Dedicated IP Address

With everyone getting wiser in their strategies and techniques to getting higher rankings in search engines, you need every little bit of ammo you can get your hands on to getting the upper hand. One of those strategies which many neglect to take advantage of is the use of a Dedicated IP Address for their website hosting.

What is a Dedicated IP Address

A dedicated IP address as the name suggests is an IP address that is reserved just for you and your website. With a dedicated IP address your site is the only site that can be hosted on that particular IP address as opposed to a shared IP address where several websites share an IP address.

You would usually only need a dedicated IP address if you were making use of services like private SSL, private name servers or other services that may not be able to run from a shared IP address.

Benefits of a Dedicated IP Address

There are many benefits of having your own dedicated IP address, first of you won’t be able to get an SSL certificate for your website, which makes it hard to have your own merchant account and be able to process credit cards.

There are some security benefits of having your own dedicated IP address as well.

It is also assumed by many, and from personal experience that there is some search engine optimisation (SEO) benefits of having a dedicated IP address for your website. Which is just a little bit more ammo to add to your SEO techniques.

Also the cost of having a dedicated IP address can range from as little as $1.00USD to $3.00USD a month, which is quite reasonable.

Therefore, since the outlay for your own dedicated IP address is extremely minimal, and the benefits can be quite substantial, it is definitely worthwhile in my opinion for the very little effort it takes, to setup your own dedicated IP address for your website.