The importance of having an “About Me” page

Your website or your blog post serves as your link to the populace in the virtual world reflecting you, your personality, your business and purpose of your site. There is always some strong and clear vision as to the purpose of the website or the blog post. Even in that your web presence is very much defined by the ‘About Me’ page that is quintessential part of every website and post.

The need to have an ‘About Me’ page is dependent on many factors and at times makes the page more important than the core web content itself, to some extent at least. If you were to assess why this page is so important, a cursory look at any of the existing ‘About Me’ pages of other sites would give you enough insight into the significance of the same.

An ‘About Us’ becomes important for lots and lots of reasons but there are some that override the others to a large extent. Some of the more significant aspects that make the page important can be listed as.

• Introduces You: The very idea behind the ‘About Me’ page is to allow the viewers to get to know you or your website. Once you have introduced yourself, your background, expertise, etc, the viewer gets a better idea about the website or the blog post. If you have included your picture/image then it becomes more personalised and makes a better impact.

• Builds Credibility: In fact the credibility of the website or the post is very much contingent on the profile of the person behind the post. Through ‘About Me’ page you not only showcase yourself but also help viewers make informed choices. A better informed viewer would always trust you and come back to you as and when the need arises.

• Reflects Thought: It is the ‘About Me’ where you will put your basic idea across to the viewers. The idea that is behind your web post, behind the business you are into, the service you are offering and the like. You need to explain the ‘whys’ to the viewer to earn their trust and help them and yourself in the process.

• Contact: When someone comes to your site or post there are bound to be some reactions and opinions being created. The viewer may want to get in touch with you for inquiring something or may want to give feedback. It is the ‘About Me’ page that includes your contact information, including email address, phone number, snail mail address, etc. It is the most interactive and useful part of the whole site or blog.

A neatly written and properly organised ‘About Me’ page is a must for any website or post irrespective of the target audience and business goals. It would be very much justifiable if you spent extra time and effort building your ‘About Me’ page.