7 Email Marketing Tips for “Subject” Lines That Get Opened

Email Marketing involves a lot about test and measure to see what approaches get the best results, and your approach needs to be continually improved in order to maintain a high click-through rate, as people eventually get wise to repetitive techniques. This is done by continually doing split test and learning what it is your client database want to read or may be interested by. Below are 7 Tips to that get you on your way to writing Email Marketing Subject Lines that get your emails opened.

1. NOTIFY

Any good Email Marketing message should have a purpose and a good email marketing subject line should notify the recipient of the purpose for you contacting them, such as you’re offering a limited deal or new content you’ve just released on your website.

2. INTRIGUE

Intrigue is a major player in boosting your click-through rate, being able to instil a sense of urgency or valuableness of the information you’re passing on will surely stimulate the recipient to go ahead and open an email.

3. DON’T BE DECEPTIVE

Rarely will a recipient who was intrigued by an email marketing subject line continue to read the email or click a link if they find your subject line isn’t related to the content of your email, some may even think of it as spam.

4. TRUSTWORTHINESS

Before any recipient usually thinks of opening an email they like to check who the email is from, and usually if they don’t trust the sender or don’t know who the sender is, they will generally just delete it or worse pass it onto the spam folder. So to instil a sense of trust immediately show your company or website in the subject line (eg. [Web Business Wiz]), As they would already trust you if they first opted in to receive your emails in the first place.

5. BE PRECISE

A long winded Email Marketing Subject line first of all won’t fit in most email programs, but also will more than likely not immediately captivate the recipient, so make it as precise as possible to still intrigue the reader. Also being precise involves segmenting your distribution into different parts of your Database of Clients and being specific to them, for example which one do you think a business woman in Sydney would more likely open “How to Start a Business Now” or “How Women in Sydney Start a Business”.

6. COMPARE TO SUBJECT LINES THAT WORK ON YOU

What are the email marketing subject lines in your inbox that get your attention, what email marketing subject lines have intrigued you to open them up immediately. Try and see what factors have worked and try and integrate those factors into your email marketing subject lines. Additionally go into your spam folder and check out the emails that you just don’t trust, would never open or just don’t grab your attention and do the opposite in your Email Marketing Subject Lines.

7. TEST AND MEASURE WHAT YOU COME UP WITH

This is one of the most important steps in your email marketing campaigns that really help you to know what you’re getting right. The simplest way to learn what Email Marketing Subject lines are working best is to split your emails into groups and send each group the exact same email but different Subject lines and compare the click-through rate you get. Keep a track of the results you get and in no time at all you’ll have a great understanding in what works and what doesn’t.