Writing a Killer Pay Per Click Ad

Advertising Copy is the life of all written ads. But there is no standard style for writing all kinds of advertisement copy. Everyone who is familiar with the appeal and reach of the pay per click ads (PPCs), will definitely like to invest in it. In fact, it is one of the best options to advertise your brand and products on the Internet. PPC ads can be placed on a number of spots but they will work only if they are well-written and plus a number of other factors. Today let’s look at how to write a killer PPC ad, which will greatly help you to drive more traffic to your site. A great PPC ad copy is not something that can be miraculously created. There are a number of factors that contribute towards making a good ad copy. So let’s have a look at the various factors that make a striking PPC ad.

Select Your Keywords With Great Care

The placement of keywords in your ad text is as important as their selection. Choose your keywords with great care and avoid all the common mistakes such as missing out some important terms. Strategically placed keywords act as a trigger in pulling your target audience towards it. Using keywords in the headline is also helpful in reducing the cost of your cost per click.

Maintain The Level Of Relevance And Be Specific

Well chosen keywords and properly arranged form a reliable base for your advertisement. Correlate the groups and the keywords to be specific and relevant about your communication. Flag the brand name above the ad copy and always be creative.

Know The Click-Through Style

Click-through ads are totally different from the SEO exercises. So it’s important for you to consider that you don’t end up following a conversational style. Be wacky and witty while still being honest to create a high-selling copy

.

Know Your USP

Just like all the products in the market, every advertisement also has a Unique Selling Proposition (USP). If you are offering some free gifts or discounts in exchange of a potential customer’s contact details, you must clearly mention it in your ad. In case you are promoting your eCommerce website, your ad copy needs to convey the positives of your offerings, that will grab attention.

Take Hints From Your Competitors

There are many benefits of a healthy competition. So make use of your competitors’ ad copies. Take a look at all those PPC ads that seem to promote a similar idea. This will give you some good clues for your copy.

The KISS Rule Works

The Keep It Short and Simple rule is applicable to every form of communication. Although PPC ads are usually short, you have to take great care in choosing these words. Punchy and catchy headlines/phrases are all that you require making your copy catchy.

Landing Page Is To Be Chosen With Care

Once you have completed writing the copy, your next task is to choose the landing page. No matter how well you have written, if you choose a wrong landing page for your ad, it will definitely put off the prospects. If someone is looking for “women’s office wear”, don’t annoy him/her by directing them to your homepage on “office goods”. Follow these factors and you’ll be right on your way to writing an ad copy that can make an impact on everyone who comes across it. Work smart and get the best results!